Oedipus Snark had a number of distinctions in this life. The first of these—and perhaps the most remarkable—was that he was, by common consent, the only truly nasty Liberal Democrat Member of Parliament. This was not just an accolade bestowed upon him by journalists in search of an amusing soubriquet, it was a judgement agreed upon by all those who knew him, including, most notably, his mother. Berthea Snark, a well-known psychoanalyst who lived in a small, undistinguished mews house behind Corduroy Mansions, had tried very hard to love her son, but had eventually given up, thus joining that minuscule group—mothers who cannot abide their sons. So rare is the phenomenon, and so willing are most mothers to forgive their sons any shortcoming, that this demographic—that is to say, in English, these people—is completely ignored by marketeers. And that, as we all know, is the real test of significance. If marketeers ignore you, you are not worth bothering about; you are nothing; you are—to put it brutally—a nondemographic.
- from A Conspiracy of Friends by Alexander McCall Smith
(How much do you love this cover? Puppy!)